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Pow! Right Between the Eyes: Profiting from the Power of Surprise

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CategoryE-Books Date31-08-2010, 03:36


Pow! Right Between the Eyes: Profiting from the Power of Surprise

Pow! Right Between the Eyes: Profiting from the Power of Surprise
452 pages | Dec 12, 2007 |ISBN:0470405503 | PDF | 8 Mb

Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise.

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